- Passion for marketing and desire to exceed and excel. f0H:L`x ! Computer Application and IT Insights: We think you may be curious about the types of events that our SAC is organizing. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. endstream endobj 138 0 obj <>stream 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Exploration of alternative branding strategies and marketing tools for brand development. N31a\nZ{ Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo fu. bmP"]_CLL`]@Mg`x 8 Finance & Accounts. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. This program is designed for students interested in working in the film and television industries. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. endstream endobj startxref , etc. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. {[P 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Specialize in Analytics (STEM) or Consumer Behavior. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). %%EOF (Curricular Practical Training.) 3 months at . :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream %%EOF your goals in mind. % Rotaract Club Of Nsit Regency. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. <> With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. <br><br> Graduating from . A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Instructions for faculty to add a syllabus or biography link. About this course. Exposure and Mentorship From Experts in the Marketing Field. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. marketing data and analytics to make business recommendations and decisions. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. You may EMAIL the SAC. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics You'll use a multi-channel approach to analyse and interpret data. USC Schedule of Classes Summer 2023. classes begin 5/17. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Proposal, field research, analyses and oral and written presentations. stream - Team player with good communication skills. ?=~B,7~?B_ Presentations by faculty, visiting researchers, and advanced students. They can take an additional two full-term courses at no extra charge. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. %PDF-1.5 % The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. 2 0 obj Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. MS in Marketing Students study from world renowned faculties. 0 Examination of strategic decision making in marketing channels. Legal aspects of brand management such as trademark protection and infringement are also addressed. endstream endobj 136 0 obj <>stream Fall 2022 TERM 20223. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. A series of Masters of Marketing Seminars are scheduled each fall. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. dNdn. For more information about this program please fill out THIS FORM. 3 0 obj BUSINESS (GRADUATE) - Business students may register using USC Web Registration. endstream endobj startxref 735 0 obj <>stream jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Graduate Certificate in the Business of Entertainment. - Personal commitment throughout the program. - Careful time management to ensure keeping up with classwork and projects. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream Applicants must satisfy the standard USC and Marshall graduate admission requirements. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Maximum units which may be applied to the degree to be determined by the department. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. 132 0 obj <> endobj ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- HSKo@Wq] Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION Learning Objectives Upon successful completion of this course, students will be able to: 1. 59 0 obj <> endobj We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . An introduction to the changing world of a connected consumer. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. 1 0 obj You must login in: myUSC student portal Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) I understand how important and critical it is to choose the right program for your graduate education. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Review and discuss current research in Marketing. 3 0 obj % Recommended during student's final semesters. stream x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Open only to sophomores, juniors and seniors. Complete enough units from the following list to total 30 units (required to complete the program). cJdk VHe0V;WVi A Personalized and Global-Focused Curriculum. The GMAT is preferred. 00o@,VvX`'lt043510n`fhxaL& Log in to web registration. Additionally, you can connect with the president of the SAC on LINKEDIN. 94 0 obj <>stream At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. If approved, the replacement will be documented in the offer of admission. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. When attempting to . Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. hbbd``b` Javascript is currently not supported, or is disabled by this browser. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Graded CR/NC. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. GMAT or GRE scores are required. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. ) Provides experience in a student managed product team. i"c rtwtwXpLQ_d Course Description BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? learning, and the use of big data in marketing analytics. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Open to Marshall Ph.D. students only. %PDF-1.6 % Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Proposal, data collection, analyses, and written report. endstream endobj startxref We are top 5 in the UK for Marketing (Complete University Guide, 2023). <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Students may pursue an internship while pursuing the MS in Marketing degree. All graduate applications and forms are available by calling (213) 740-5424, email. 4 0 obj XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Graded CR/NC. %PDF-1.5 This version: August 22, 2021. 0 Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. endstream endobj startxref Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Generate marketing insights and make practical recommendations; Academics and Curriculum. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA The Columbia Advantage 01 Academics X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e endobj Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. A minimum cumulative GPA of 3.00 is required for graduation. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. endobj This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. 2 0 obj Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). 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